Friday, July 24, 2009

WHAT IS FLUF?





They say that the devil is in the details. FLUF founders, Nathalie Butterfield and Terra Kushner, say it is equally true for style, great design and originality. In the summer of 2005, their shared vision to elevate one of the unsung details of the home, the lowly pillow, led them to create FLUF.

Since its inception, FLUF has fought to dust off the pillow’s reputation as your couch’s freeloader, and show the world what it is made of. The right pillow owns the room.

They made pillows for every type of interior from ├╝ber-modern, stark minimalism to retro 80s post-punk angst, to lush velvety Oscar Wilde interiors, to relaxed country livin’, to shabby urban chic. Whatever their mood, whatever their style, people got it and joined the revolution.

The more modern pillows they made, the more they wanted to design their own fabric prints. There were a couple of reasons for this. First, their customers were always looking for fresh and original prints. Second, they were having trouble finding fabulous fabrics that were manufactured using sustainable materials and practices.

They launched their first fabric print, FLY, in the spring of 2007. FLUF’s fabrics are all hand-printed locally in small runs on chemical-free hemp and organic cotton, using water-based, biodegradable dyes.

Before starting FLUF, Nathalie Butterfield practiced law and Terra Kushner worked as a commercial designer.

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