Thursday, July 17, 2014

Gus* Modern Summer Upholstery Sale - Save 20% off Sofas, Sectionals, Chairs and Beds

It's that time of year again!  Time to save 20% off Gus* Modern Sofas, Sectionals, Chairs and Beds.

For a limited time you will also receive our 5 Year Total Protection Plan complementary with any Gus Modern Upholstery purchase over $1200.  Have peace of mind with your investment that even if your messy friends stain your sofa, we'll clean it and if it can't be clean we'll replace it.  It doesn't get better than that, right?



Saturday, June 28, 2014

Weekly Floor Model Furniture Sale

Check out this weeks floor model deals at our NYC and Miami location. We've received a dozen sofa and sectional factory samples at our Miami location, so nows a great time to get a fabulous sofa on the cheap! Pick up sales on Gus* Modern, Blu Dot, Loll Designs, Queen Of Love and more.

Visit http://www.bobbyberkhome.com/stores for location details
 #sales#deals #steals #furniture #miami #NYC #soho #newyorkcity

Sunday, June 15, 2014

Mid Century Modern Furniture

Mid Century Modern Furniture

Industrial Modern Furniture

Wednesday, April 16, 2014

Tuesday, April 8, 2014

Gus Modern - New for 2014


The Bolton Multi-Sectional is the most versatile piece of furniture you’ll ever own. With arms that can be easily removed and reattached, and a chaise that can be positioned on either the left or right side, this sectional has 19 possible configurations – enough to suit any room layout you can imagine. It can even be used as two separate components – chaise and apartment-size sofa. The seat and back are integrated into the frame for a streamlined, modern look, and the upholstery has French seams to subtly soften the edges. The base is bench-made, brushed stainless steel. Includes concealed hardware to securely join the sofa and chaise components when the design is configured as a sectional.



Originally created in 1950 by Russell Spanner, the Spanner Lounge Chair with Arms has become a classic of Canadian Mid-Century Modern furniture design. Out of production for more than 50 years, Gus* worked in collaboration with the Spanner family to revive this iconic chair, carefully matching the construction, materials, and design details to stay true to the original in every way. The seat is woven strapping, and the frame is solid birch with exposed bolts and finger-joint details. Like the original, the Lounge Chair with Arms is built in Toronto and available in a variety of finishes. To commemorate the return of this design classic, the first 100 chairs produced will be part of a numbered, limited edition series.
       
The Switch Sofa has a split personality. The quilted seat and back cushions have a different stitched pattern on each side, which allows you to subtly change the look on a whim. The feet are turned, solid wood, and the frame is built with FSC-Certified hardwood, in support of responsible forest management.


The Bloor Sofa combines a classic two-over-two design with refined details like a truss-style stainless steel base and elevated footprint. The base features exposed external supports on the back, which make the Bloor a striking design from every angle. Feather blend cushions and slender arms maximize comfort and lounge space. Made with 100% FSC-Certified wood, in support of responsible forest management.



The Sudbury Table is a study in contrasts. Organic forms joined together by industrial fittings. Warm wood grain stands out against sleek steel. Scaled for smaller spaces, this table’s rounded corners create a relaxed vibe that’s perfect for a modern dining area. It features exposed ply legs and beveled tabletop with fittings made from durable, powder-coated steel. Available in walnut with black brackets, or natural oak with white.
   


Saturday, April 5, 2014

A Woman Befriended This Homeless Man In Brazil. You'll Never Guess What Happens Next...

He was known locally for writing in his books every day. Then in April 2011 a young woman named Shalla Monteiro befriended him and tried to help him achieve his dream of publishing a book. She created a Facebook Page featuring his writing, but nobody could have predicted what would happen next. Watch the full video below:




Check out his Facebook Page here: https://www.facebook.com/pages/Raimundo-Arruda-Sobrinho-Fans/1451904751706372

Tuesday, January 14, 2014

Marketing to Millennials, from a Millennial designer


Bobby BerkIf there is a common denominator in today's retail environment, it is undoubtedly that there is not one single magic bullet marketing strategy for all customers. Furniture shoppers are coming to retail from a variety of different mindsets, and the ongoing challenge for dealers is to create a multifaceted marketing program that encompasses demographic differences.
Beginning with this first blog of 2014, I'm going to add a monthly feature to Defining Style that provides consumer insight via designers for particular consumer categories. This inaugural question and answer blog kicks off with Bobby Berk, a HGTV designer and retailer with stores in New York, Florida, California, Oregon, Washington and Colorado. In an exclusive interview with Furniture/Today, Berk weighed in on marketing to Millennials.
F/T: What are retailers missing when it comes to marketing, choosing product and selling to the 35-and-under crowd?
Berk: One of the main things that I think many major furniture retailers are missing is the ability to let the under-35 crowd feel like they are doing it themselves. I feel like Home Depot's marketing is right on par-"You can do it; we can help." The Millennial generation is constantly inundated with TV programs, social media and advertisements that are teaching them how to do it themselves. This marketing is empowering them to take control of their home design without the help of an interior designer. The thing they want most is choice!
As retailers, we need to develop and market products that give the consumer choices that make them feel that they are the designer. As a retailer, designer and manufacturer, I also understand that adding too many choices creates many issues in the pipeline for us. This is why we need to be really smart about controlling the choices we offer as to now slow down our production and lead times, but to give the consumer enough choice to express themselves and create a custom look for their home.
F/T: Everyone knows that social media is a strong selling tool, but there are a lot of reports that Facebook is decreasing in popularity with younger demographics and growing with seniors. What can retailers do to reach younger demographics via social media? How do you use social media to effectively market your brand? Is it a "must" for all retailers and manufacturers to build brand awareness?
Berk: Social media can be hard to wrap your head around. Right when you think you're on track and have learned how to really utilize it, things change. Just like a hot, new restaurant in New York City that is popular with the young generation and then a year later is filled with a much older crowd; this is what's happened with Facebook. Facebook could quite possibly be the next Friendster or MySpace. Recent reports show that Facebook is losing popularity with the millennial generation and I now get more comments on my Facebook posts from my mother and her friends that I do from people my age. Here are the top three places to be in 2014:
1) Twitter-More and more Millennials are shifting from Zuckerberg's social network to the microblogging site for want of "less drama." In 2013, we saw Twitter make its Initial Public Offering. With the site now trading on stock exchanges, 2014 is projected to be huge for the site by several market analysts. According to the findings of a 2013 survey by Pew Internet and American Life Project, Twitter is-wait for it-the new Facebook. Not many young adults want to hang out with their mother or have her see everything they do, and Facebook has seen an increased presence of older adults, leaving many Millennials to shift toward the next popular site-Twitter. In 2013, reports show that 26% of Millennials listed Twitter as their most important social media website, and the trend is only going to get hotter in 2014.
2) Instagram-A picture is worth 1,000 words and this makes Instagram the place to be. The ability to show customers new designs and video without saying a word is what attracts a younger demographic.
3) Pinterest: Staying with the trend of sharing content via images and videos rather than only text, 2014 is going to be the year of photos and videos. Millennials want visual content and embracing image/video-centric sites will be a smart move for businesses during the upcoming year. Socialbakers collected date during April to May in 2013 and revealed that 93% of the most popular and engaging posts on the web were photos.
F/T: Each year, Pantone (and other organizations) issues a color of the year. This year is Radiant Orchid. There will certainly be a lot of this color at market, but how much attention do you think the consumer really pays to the trend? How do you select your upholstery colors and why do you feel they are relevant?
Berk: We take the color of year releases with a grain of salt. Many are very hush-hush until the official announcement, and that makes it very hard to develop, produce and launch products before the next year's color is announced. But the color of the year is a very powerful marketing tool that shouldn't be ignored. One way we're able to utilize it is to pull products that we already carry that often are identical or very close to the color of the year and then push them on social media with the Pantone hashtag. We also add a side chair or ottoman to our sales floor featuring the color that allows us to have a customized product that is only available in our stores.

Bobby Berk Charlie sofaF/T: The furniture industry has focused a lot on price in promoting its products. As a member of the millennial group, you can offer firsthand perspective on the importance of price to this consumer demographic. What are your thoughts about the importance of low prices given the popularity of places like IKEA, Restoration Hardware and Pottery Barn?
Berk: Price is always a deciding factor with any age group. With the Millennials though, products with a story can help overcome the price factor by creating added value for products. Focusing on things like "American made" and designer co-branding can allow retailers to move higher price point products that attract Millennials in the store. Millennials want unique, quality products and are willing to pay more for those products. They love to be able to tell their friends the story of the products in their home, and the retailer's ability to convey those stories in social and in-store marketing is key in achieving the higher price-point sale.

Thanks to Bobby Berk for sharing his thoughts on marketing to Millennials. If you have a topic that you would like to see addressed by a designer, send your suggestions to me at chodnett@furnituretoday.com or post ideas to Cynthia W. Hodnett@Twitter.

Friday, January 3, 2014

Housefish Design - 15% off Sale


Now through January 31st you can save 15% off all Housefish Furniture.  HouseFish is intelligently engineered in America with it's slide and lock construction that makes assembly a breeze. Housefish was founded by Scott Bennett in Denver, CO. Scott holds a degree in Automotive Engineering and has design and engineering experience that includes Indy 500 winning racecars, composite aircraft, consumer products, and industrial equipment.
Housefish was conceived as a laboratory for using America’s high tech and industrial manufacturing technology to produce innovative modern furniture that remains affordable, and respects the environment and your health. Along with the design and limited manufacture of our own furniture line, we also help some of the country’s largest furniture manufacturers, retailers and distributors bring some of their most successful products to market


Tuesday, December 31, 2013

Retro IPhone5 Wallpaper by Bobby Berk

Check out the latest Retro IPhone5 Wallpaper design by Bobby Berk.  For this design, Bobby drew his inspiration from the vintage television series, SPACE 1999.  Take a look at the photos below and see if you can see some of the set design in his wallpaper.