Wednesday, April 16, 2014

Tuesday, April 8, 2014

Gus Modern - New for 2014

The Bolton Multi-Sectional is the most versatile piece of furniture you’ll ever own. With arms that can be easily removed and reattached, and a chaise that can be positioned on either the left or right side, this sectional has 19 possible configurations – enough to suit any room layout you can imagine. It can even be used as two separate components – chaise and apartment-size sofa. The seat and back are integrated into the frame for a streamlined, modern look, and the upholstery has French seams to subtly soften the edges. The base is bench-made, brushed stainless steel. Includes concealed hardware to securely join the sofa and chaise components when the design is configured as a sectional.

Originally created in 1950 by Russell Spanner, the Spanner Lounge Chair with Arms has become a classic of Canadian Mid-Century Modern furniture design. Out of production for more than 50 years, Gus* worked in collaboration with the Spanner family to revive this iconic chair, carefully matching the construction, materials, and design details to stay true to the original in every way. The seat is woven strapping, and the frame is solid birch with exposed bolts and finger-joint details. Like the original, the Lounge Chair with Arms is built in Toronto and available in a variety of finishes. To commemorate the return of this design classic, the first 100 chairs produced will be part of a numbered, limited edition series.
The Switch Sofa has a split personality. The quilted seat and back cushions have a different stitched pattern on each side, which allows you to subtly change the look on a whim. The feet are turned, solid wood, and the frame is built with FSC-Certified hardwood, in support of responsible forest management.

The Bloor Sofa combines a classic two-over-two design with refined details like a truss-style stainless steel base and elevated footprint. The base features exposed external supports on the back, which make the Bloor a striking design from every angle. Feather blend cushions and slender arms maximize comfort and lounge space. Made with 100% FSC-Certified wood, in support of responsible forest management.

The Sudbury Table is a study in contrasts. Organic forms joined together by industrial fittings. Warm wood grain stands out against sleek steel. Scaled for smaller spaces, this table’s rounded corners create a relaxed vibe that’s perfect for a modern dining area. It features exposed ply legs and beveled tabletop with fittings made from durable, powder-coated steel. Available in walnut with black brackets, or natural oak with white.

Saturday, April 5, 2014

A Woman Befriended This Homeless Man In Brazil. You'll Never Guess What Happens Next...

He was known locally for writing in his books every day. Then in April 2011 a young woman named Shalla Monteiro befriended him and tried to help him achieve his dream of publishing a book. She created a Facebook Page featuring his writing, but nobody could have predicted what would happen next. Watch the full video below:

Check out his Facebook Page here:

Tuesday, January 14, 2014

Marketing to Millennials, from a Millennial designer

Bobby BerkIf there is a common denominator in today's retail environment, it is undoubtedly that there is not one single magic bullet marketing strategy for all customers. Furniture shoppers are coming to retail from a variety of different mindsets, and the ongoing challenge for dealers is to create a multifaceted marketing program that encompasses demographic differences.
Beginning with this first blog of 2014, I'm going to add a monthly feature to Defining Style that provides consumer insight via designers for particular consumer categories. This inaugural question and answer blog kicks off with Bobby Berk, a HGTV designer and retailer with stores in New York, Florida, California, Oregon, Washington and Colorado. In an exclusive interview with Furniture/Today, Berk weighed in on marketing to Millennials.
F/T: What are retailers missing when it comes to marketing, choosing product and selling to the 35-and-under crowd?
Berk: One of the main things that I think many major furniture retailers are missing is the ability to let the under-35 crowd feel like they are doing it themselves. I feel like Home Depot's marketing is right on par-"You can do it; we can help." The Millennial generation is constantly inundated with TV programs, social media and advertisements that are teaching them how to do it themselves. This marketing is empowering them to take control of their home design without the help of an interior designer. The thing they want most is choice!
As retailers, we need to develop and market products that give the consumer choices that make them feel that they are the designer. As a retailer, designer and manufacturer, I also understand that adding too many choices creates many issues in the pipeline for us. This is why we need to be really smart about controlling the choices we offer as to now slow down our production and lead times, but to give the consumer enough choice to express themselves and create a custom look for their home.
F/T: Everyone knows that social media is a strong selling tool, but there are a lot of reports that Facebook is decreasing in popularity with younger demographics and growing with seniors. What can retailers do to reach younger demographics via social media? How do you use social media to effectively market your brand? Is it a "must" for all retailers and manufacturers to build brand awareness?
Berk: Social media can be hard to wrap your head around. Right when you think you're on track and have learned how to really utilize it, things change. Just like a hot, new restaurant in New York City that is popular with the young generation and then a year later is filled with a much older crowd; this is what's happened with Facebook. Facebook could quite possibly be the next Friendster or MySpace. Recent reports show that Facebook is losing popularity with the millennial generation and I now get more comments on my Facebook posts from my mother and her friends that I do from people my age. Here are the top three places to be in 2014:
1) Twitter-More and more Millennials are shifting from Zuckerberg's social network to the microblogging site for want of "less drama." In 2013, we saw Twitter make its Initial Public Offering. With the site now trading on stock exchanges, 2014 is projected to be huge for the site by several market analysts. According to the findings of a 2013 survey by Pew Internet and American Life Project, Twitter is-wait for it-the new Facebook. Not many young adults want to hang out with their mother or have her see everything they do, and Facebook has seen an increased presence of older adults, leaving many Millennials to shift toward the next popular site-Twitter. In 2013, reports show that 26% of Millennials listed Twitter as their most important social media website, and the trend is only going to get hotter in 2014.
2) Instagram-A picture is worth 1,000 words and this makes Instagram the place to be. The ability to show customers new designs and video without saying a word is what attracts a younger demographic.
3) Pinterest: Staying with the trend of sharing content via images and videos rather than only text, 2014 is going to be the year of photos and videos. Millennials want visual content and embracing image/video-centric sites will be a smart move for businesses during the upcoming year. Socialbakers collected date during April to May in 2013 and revealed that 93% of the most popular and engaging posts on the web were photos.
F/T: Each year, Pantone (and other organizations) issues a color of the year. This year is Radiant Orchid. There will certainly be a lot of this color at market, but how much attention do you think the consumer really pays to the trend? How do you select your upholstery colors and why do you feel they are relevant?
Berk: We take the color of year releases with a grain of salt. Many are very hush-hush until the official announcement, and that makes it very hard to develop, produce and launch products before the next year's color is announced. But the color of the year is a very powerful marketing tool that shouldn't be ignored. One way we're able to utilize it is to pull products that we already carry that often are identical or very close to the color of the year and then push them on social media with the Pantone hashtag. We also add a side chair or ottoman to our sales floor featuring the color that allows us to have a customized product that is only available in our stores.

Bobby Berk Charlie sofaF/T: The furniture industry has focused a lot on price in promoting its products. As a member of the millennial group, you can offer firsthand perspective on the importance of price to this consumer demographic. What are your thoughts about the importance of low prices given the popularity of places like IKEA, Restoration Hardware and Pottery Barn?
Berk: Price is always a deciding factor with any age group. With the Millennials though, products with a story can help overcome the price factor by creating added value for products. Focusing on things like "American made" and designer co-branding can allow retailers to move higher price point products that attract Millennials in the store. Millennials want unique, quality products and are willing to pay more for those products. They love to be able to tell their friends the story of the products in their home, and the retailer's ability to convey those stories in social and in-store marketing is key in achieving the higher price-point sale.

Thanks to Bobby Berk for sharing his thoughts on marketing to Millennials. If you have a topic that you would like to see addressed by a designer, send your suggestions to me at or post ideas to Cynthia W. Hodnett@Twitter.

Friday, January 3, 2014

Housefish Design - 15% off Sale

Now through January 31st you can save 15% off all Housefish Furniture.  HouseFish is intelligently engineered in America with it's slide and lock construction that makes assembly a breeze. Housefish was founded by Scott Bennett in Denver, CO. Scott holds a degree in Automotive Engineering and has design and engineering experience that includes Indy 500 winning racecars, composite aircraft, consumer products, and industrial equipment.
Housefish was conceived as a laboratory for using America’s high tech and industrial manufacturing technology to produce innovative modern furniture that remains affordable, and respects the environment and your health. Along with the design and limited manufacture of our own furniture line, we also help some of the country’s largest furniture manufacturers, retailers and distributors bring some of their most successful products to market

Tuesday, December 31, 2013

Retro IPhone5 Wallpaper by Bobby Berk

Check out the latest Retro IPhone5 Wallpaper design by Bobby Berk.  For this design, Bobby drew his inspiration from the vintage television series, SPACE 1999.  Take a look at the photos below and see if you can see some of the set design in his wallpaper.

Gus Modern Sale - Keep On Giving

Keep On Giving Sale!

January 1 thru January 31st

It's that time of year again!  Time to get a great deal on fabulous modern furniture and at the same time give to those in need during the Gus Modern Keep on Giving Sale. 
Bring in any 3 non-perishable food items or an online receipt from and receive 15% off All Gus Modern sofas, sectionals, chairs, tables, beds, lighting & more.  There is no better place to order your furniture than Bobby Berk Home. We are Gus Modern's largest US Retailer and no one knows their products better than us.  All of your questions are answered by our in-store designers who aren't just someone sitting at a call center taking orders, but they are people who not only know the products in-side-out, but love them just as much as you do.  You can rest assured that every piece of information you receive is correct and that your getting it from someone who's seen, touched, and sold 1000's. Order online, by phone, or visit our stores in NYC & Miami

Save 15% off the handsome Gus Modern Jane Bi-Sectional!  
Was: $3199 Now: $2719
The Jane Bi-Sectional by Gus Modern. Deep, generous seat cushions provide plenty of room for sink-down comfort -- once you take a sea, you may never want to get up.
Gus Modern believes you should have choices when it comes to luxury furniture, and the Jane Bi-Sectional is no exception. Take your pick of five customs, earth-tones fabrics, richly textured for added dimension. Outfit your chair in the same fabric for a monochromatic look, or mix and match for an eclectic ensemble.

Save 15% off of the dapper Gus Modern Carmichael Bed
Was: $1949 Now: $1656
The Carmichael Bed fuses traditional and contemporary sensibilities, bringing clean, modern lines to a classic style.  The design features a fully upholstered headboard, footboard and side rails, with elegant, tapered solid wood legs.  The bed includes a sturdy mattress suspension system which eliminates the need for a box spring.  All wood used in the frame and legs is FSC-Certified, in support of responsible forest management.

Save 15% off the Sexy Gus Modern Span Dining Table
Was: $1095 Now: $930
Span Dining Table by Gus Modern. Infuse your kitchen or dining space with the functional elegance of the Span Dining Table. Crafted to meticulous standard of quality and durability by the Gus Modern furniture company, this sleek dining furniture is as handsome as it is hardworking.

Save 15% off the Gus Modern Spencer Sofa or Sectional

Was $1999 Now $1699

Spencer Loft Bi-Sectional by Gus Modern. Part of the Gus Modern LOFT series, designed for city living, this compact sectional has blind-tufted seat and back cushions with a stainless steel base. The chaise can be configured on the left, the right, or as standalone seating, making this sectional a versatile cushions.

Monday, December 30, 2013

Bobby Berk Gives Tiffani Thiessen’s Home A Holiday Makeover

Bobby Berk is known for his fresh, mid-century-inspired interior design. He brought that signature urban minimalist  style to the latest episode of the HGTV special Celebrity Holiday Homes, on which he gave 90’s teen star Tiffani Thiessen a beautiful home holiday makeover. Did you catch it?

Thiessen is remembered for her starring role as Kelly Kapowski on Saved by the Bell and her turn as bad girl Valerie Malone on Beverly Hills 90210. Nowadays, the beauty is a working mom and wife, co-starring on the USA Network’s White Collar. For the special makeover show, Thiessen invited Berk to her lovely, rustic home to give it a festive face lift.

The holiday makeover proved to be an easy challenge for Berk, who understood Thiessen’s unique taste and the importance of keeping the décor family-friendly for Thiessen’s three-year-daughter Harper with actor Brady Smith. Together, they found a great blend of trendy and modern, while retaining that sweet holiday feel. In the end, Bobby, Thiessen, Harper and Brady were more than happy with the outcome.

Berk accentuated the natural charm of Thiessen’s home with lots of greenery adorably decorated with small details, quirky wreaths, animals and gnomes hanging over the family’s large fireplace, and a gorgeous tree decorated with pine cones, woodland creature ornaments and glittery bulbs. Viewers of the episode saw Thiessen’s mouth drop with awe after seeing the impressive makeover.

If you didn’t catch the episode, check your local listings for replays or check out the photo gallery on HGTV’s website featuring Thiessen’s awesome holiday home makeover.

Friday, November 22, 2013

Our Fall Furniture Sale is coming to an end!

Our annual Fall Furniture Sale is coming to an end.  There's only 8 more days to save 20% off BBH
Sofas, Sectionals, Chairs, Beds, tables, bedroom, dining and more. Now's the time to pick up that perfect mid-century sofa you've been drooling over. 

Bobby Berk Home Partners with Surya for New Line of Rugs and Accessories

New York, NY November 21, 2013

Launching in summer 2014, BBH Rugs will feature youthful, bright colors and non-traditional patterns.

Bobby Berk Home, the trend-setting home furnishings and decor brand, announced today a new licensing partnership with global rug and accessories manufacturer, Surya. Three collections of modern rugs will debut in summer 2014, all featuring Bobby Berk Home’s signature mix of bold colors and modern design.
“Bobby Berk's energetic and inspired designs are a natural complement to Surya's existing product portfolio,” said Satya Tiwari, president, Surya. “His hip, minimalistic approach to modern design and clean aesthetic brings a stylish and youthful feel that speaks to comfort and luxury while offering urban appeal. We look forward to working with Bobby to bring his fresh and fashion-forward designs to our customers.”
Bobby Berk commented, “No one has the breadth that Surya has in terms of product, design, merchandising and marketing. They’re the best in the business and I’m thrilled to work with them.”
The licensing partnership will begin with a collection of area rugs, followed by the introduction of additional categories later in 2014.
Bobby Berk Home was founded in 2006 as an online shop and has grown to encompass brick and mortar locations in hip neighborhoods like New York’s SoHo, Midtown Miami and Los Angeles’ Helms Bakery design district.
For more on Bobby Berk Home, please visit
About Bobby Berk Home:
Bobby Berk Home is a definitive resource of affordable luxury for everything bed, bath and home. Since opening in 2006, BBH has emerged as a top source for beautiful modern furniture, accessories and décor via the discerning eye and impeccable style of founder Bobby Berk. At only 32, Berk has taken the world of modern design by storm online, and in his retail locations in New York City, Miami and Los Angeles.
The first BBH home furniture line is composed of upholstered sofas and sectionals, case goods, bedroom and dining room sets all designed and manufactured in the United States. The line is filled with fun shapes and colors and reflects Bobby’s goal of making everyone’s home a happy one.
Shop online at    
About Surya:
With more than 35 years in the home fashion industry, Surya is a vertically integrated manufacturer of fashion-forward area rugs and home accessories known for its innovative approach to design and retail solutions. An expert at translating the latest trends in apparel and interior design across each of its product lines, Surya creates on-trend and highly relevant products that meet the needs of a variety of lifestyles and budgets. Thoughtfully crafted combinations of color, pattern and texture come together to create a full range of coordinating accessories that simplify the design process while fostering the creation of inspired living spaces that reflect individual style. Surya currently exhibits in Atlanta, Chicago, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit

California revises controversial upholstery flammability standards

California revises controversial upholstery flammability standards

Cindy W. Hodnett -- Furniture Today, November 22, 2013

BERKELY, Calif. — California has revised its controversial Technical Bulletin 117 and adopted a new flammability standard that should allow producers to make furniture and baby products that do not contain flame retardant chemicals beginning Jan. 1.
California Gov. Jerry Brown announced on Thursday that the modification to the state's flammability standards for upholstered furniture was the "culmination of the administration's year-long effort to modernize the standards and reduce Californian's exposure to harmful flame retardant chemicals." Read the online report here.
"Today, California is curbing toxic chemicals found in everything from high chairs to sofas," said Brown. "These new standards will keep the furniture in our homes fire-safe and limit unnecessary exposure to flame retardants."
Beginning Jan. 1, manufacturers may begin manufacturing to the new standards, according to the governor's office. They will have a year to complete the transition and must come into full mandatory compliance on Jan. 1, 2015.
The standards, crafted based on a comprehensive review, statewide workshops and public comment, can be read in full here.
The adoption of TB 117 in 1975 mandated the use of flame retardant chemicals in upholstered furniture and baby product foam in the U.S. and Canada. An investigative series in the Chicago Tribune examined the efficacy and safety of the flame retardants and prompted a review of the TB 117 standard, which used an open flame flammability test.
The new standard eliminates the open flame test for filling materials and focuses on smoldering sources of flammability including cigarettes, space heaters and extension cords. It also addresses upholstery cover fabrics and requires the use of barrier materials with smolder-prone materials and tests the interactions of all the materials that go into a piece of upholstered furniture.
According to Brown's office, a number of manufacturers have already stated that under the new standards, they will no longer have to use flame retardants, and will either meet the requirements through the use of more smolder-resistant cover fabrics or smolder-resistant barriers beneath the cover fabrics.
"The previous standards focused predominantly on filling materials, where fires don't actually start," said Tonya Blood, Chief of the Bureau of Electronic and Appliance Repair, Home Furnishings and Thermal Insulation. "The new standards were developed to address where the fire begins, which is the cover fabric, and to focus on the interactions of the cover fabric and filling materials."
Furniture flame retardants are associated with cancer, endocrine disruption, reduced IQ, infertility, birth defects, neurological impairments and other health problems, according to the Green Science Policy Institute, which provided scientific expertise to state agencies involved with the standard change.
"After seven years of hard work for healthy furniture and baby products, we are overjoyed with the new standard, TB117-2013," said Dr. Arlene Blum, visiting scholar in chemistry, UC Berkeley and executive director of the Institute. "Flame retardants will no longer be needed in furniture and we will all be healthier as a result."
"The evaluation of the fire safety benefits of the old California furniture flammability standard TB117 is simple - there are no benefits," said Dr. Vytenis Babrauskas, a fire scientist of Fire Science and Technology Inc. in a statement released by the Policy Institute. Babrauskas' research showed that adding flame retardants to furniture to meet the TB117 standard did not prevent ignition nor reduce the severity of a fire.
"With this excellent new regulation, we can expect that furniture fire deaths in California will continue to decrease and the health of the people of California will be protected." Babruaskas said. "The state of California is to be congratulated for refocusing its furniture regulation to where the fire safety problems are significant, that is smoking and smoldering fires."

Monday, June 3, 2013

Sneak-Peek of the Bobby Berk Home 2013 Upholstery Collection

Temple Sofa in Dublin Orange
We wanted to give our fans a little sneak-peek of the new Bobby Berk Home Fall 2013 Upholstery Collection.  Our new BBH line is hand-made in Los Angeles of FSC-Certified wood and Trillium filled cushions.  We will be releasing more information about these new modern sofas below as well as 8 additional seating collections and over a dozen new tables, chairs, beds and more that are all made in LA baby!  The entire collection will be released in early June, so stay tuned!

Joe Modular Sectional

Temple Sofa

Lacy Sofa
Charlie Sectional

Xander Club Chair

Xander Sofa & Chair

Xander Sofa

Xander Sofa
Dream Bed

Theo Bed

Thursday, February 14, 2013

Presidents Day Seating Sale

Bobby Berk Berk Home is having our annual Presidents Day Seating Sale. From February 16-19 you can save 10% off sofas, sectionals, and chairs PLUS receive a $100 gift card with any modern sofa, sectional or chair purchase of $1800 or more. Now is a great time to buy quality Modern Furniture on sale!

Visit our modern furniture stores in New York, Miami and Atlanta.

Sale includes Gus Modern, G. Romano, and True Modern. Some restrictions apply.  See stores for details.

Friday, February 8, 2013

‘Panto’N'Roll’: Rock’s Most Colorful Songs Illustrated With Pantone Swatches

“You know you enthrall me and yet you don’t call me / It’s making me blue, Pantone 292,” sing The Magnetic Fields on “Reno Dakota.” Of course, the relationship between music and Pantone’s increasingly fetishized pigments isn’t usually that literal. But Paris-based creative studio Chic & Artistic has united the two worlds once again, in a series called Panto’N'Roll, which uses Pantone swatches to represent classic songs like “Purple Rain” and “Yellow Submarine.” Click through to see the designs, which we discovered via It’s Nice That, and visit Chic & Artistic‘s website to learn more about their work.

Friday, January 18, 2013

Ubabub Australia now available at Bobby Berk Home

When parents Natasha and Daniel Dumais
had trouble finding modern nursery furniture to suit their modern
taste, they decided to create their own.

And so… ubabub was born.

Ubabub (pronounced über-bub) is a line of Australian designed modern nursery furniture. Initially only available throughout Australia, this high-end brand has now come to the US, via a new partnership with The MDB Family. MDB will be adding ubabub to their list of distinguished brands. Call our store locations for a list of Ubabub items on display
Über stylish and practical, ubabub offers a line of ultra-safe, durable and ecologically friendly cribs and furniture. With a distinctly modern aesthetic, the carefully designed and constructed pieces not only add a streamlined modern edge to the nursery, but also bring extra comfort and freedom to parents and babies.
A bit about our family life That’s us in the photo above with our three adorable girls (though we are little biased!) Bianca, Sabine and Uma. Our life, probably like yours, is full of love, laughs and LOADS of chaos. Mind you, we wouldn’t have it any other way. In between all of this, we’re with our ‘other’ baby ubabub, busy designing thoughtful products to inspire you. Do enjoy!
All our products strictly adhere to American safety standards to provide parents with peace-of-mind that they have invested in a nursery piece that offers optimum safety, practicality and freedom for their baby.
Cots available with our strong and durable clear acrylic panels keep little limbs inside their cot whilst providing parents and bubs with greater visibility and security.
All ubabub cots and beds are low height and contain no side mechanism, thus reducing potential hazards.
  • Each piece meets industry standards for child safety.
  • Highest quality construction.
  • Non-toxic timber finishes.
  • Proven to withstand the rigours of child’s play.

Saturday, January 5, 2013

Pixo by Pablo

The Pixo Story

Although it embodies an emotive, humanistic form, Pixo, at it’s conceptual core, is an ultra-efficient task light. Functionality and necessity drive this modern LED light. It makes the most of its frame and its space through every feature: Pixo’s swiveling light shade and highly maneuverable arm lend it maximum utility within a minimal footprint. Its compact, energy-saving LED light is infinitely adjustable, allowing the user to focus
warm, glare-free light wherever needed. The base integrates a USB port for charging mobile devices. Even more, the upper and lower pieces ship detached from one another to reduce packing materials and shipping costs. Pixo is 97% recyclable. 

Intelligent and Compact
Highly flexible with a minimal footprint, The Pixo modern light is not only the
brightest, most efficient task light in its category, it also
charges your mobile devices with a conveniently located
USB port.

Smooth Touch
Available in a wide range of neutrals and
expressive colors. Smooth, soft materials
invite touch.

900 Degrees of Movement
Surprisingly nimble, its lamp head combines switch with 360°
head and stem rotation allowing for up, side and down light
focus. Precision-designed joints provide for fluid movement
throughout their full range of motion.

Functionality and necessity drive Pixo’s design.