Launching in summer 2014, BBH Rugs will feature youthful, bright colors and non-traditional patterns.
Bobby Berk Home, the trend-setting home furnishings and decor brand, announced today a new licensing partnership with global rug and accessories manufacturer, Surya. Three collections of modern rugs will debut in summer 2014, all featuring Bobby Berk Home’s signature mix of bold colors and modern design.
“Bobby Berk's energetic and inspired designs are a natural complement to Surya's existing product portfolio,” said Satya Tiwari, president, Surya. “His hip, minimalistic approach to modern design and clean aesthetic brings a stylish and youthful feel that speaks to comfort and luxury while offering urban appeal. We look forward to working with Bobby to bring his fresh and fashion-forward designs to our customers.”
Bobby Berk commented, “No one has the breadth that Surya has in terms of product, design, merchandising and marketing. They’re the best in the business and I’m thrilled to work with them.”
The licensing partnership will begin with a collection of area rugs, followed by the introduction of additional categories later in 2014.
Bobby Berk Home was founded in 2006 as an online shop and has grown to encompass brick and mortar locations in hip neighborhoods like New York’s SoHo, Midtown Miami and Los Angeles’ Helms Bakery design district.
About Bobby Berk Home: Bobby Berk Home is a definitive resource of affordable luxury for everything bed, bath and home. Since opening in 2006, BBH has emerged as a top source for beautiful modern furniture, accessories and décor via the discerning eye and impeccable style of founder Bobby Berk. At only 32, Berk has taken the world of modern design by storm online, and in his retail locations in New York City, Miami and Los Angeles.
The first BBH home furniture line is composed of upholstered sofas and sectionals, case goods, bedroom and dining room sets all designed and manufactured in the United States. The line is filled with fun shapes and colors and reflects Bobby’s goal of making everyone’s home a happy one.
About Surya: With more than 35 years in the home fashion industry, Surya is a vertically integrated manufacturer of fashion-forward area rugs and home accessories known for its innovative approach to design and retail solutions. An expert at translating the latest trends in apparel and interior design across each of its product lines, Surya creates on-trend and highly relevant products that meet the needs of a variety of lifestyles and budgets. Thoughtfully crafted combinations of color, pattern and texture come together to create a full range of coordinating accessories that simplify the design process while fostering the creation of inspired living spaces that reflect individual style. Surya currently exhibits in Atlanta, Chicago, High Point, Las Vegas, New Delhi, New York, Toronto and Tupelo. To learn more, visit http://www.surya.com.
California revises controversial upholstery flammability standards
Cindy W. Hodnett -- Furniture Today, November 22, 2013
BERKELY, Calif. — California has revised its controversial Technical Bulletin 117 and adopted a new flammability standard that should allow producers to make furniture and baby products that do not contain flame retardant chemicals beginning Jan. 1.
California Gov. Jerry Brown announced on Thursday that the modification to the state's flammability standards for upholstered furniture was the "culmination of the administration's year-long effort to modernize the standards and reduce Californian's exposure to harmful flame retardant chemicals." Read the online report here.
"Today, California is curbing toxic chemicals found in everything from high chairs to sofas," said Brown. "These new standards will keep the furniture in our homes fire-safe and limit unnecessary exposure to flame retardants."
Beginning Jan. 1, manufacturers may begin manufacturing to the new standards, according to the governor's office. They will have a year to complete the transition and must come into full mandatory compliance on Jan. 1, 2015.
The adoption of TB 117 in 1975 mandated the use of flame retardant chemicals in upholstered furniture and baby product foam in the U.S. and Canada. An investigative series in the Chicago Tribune examined the efficacy and safety of the flame retardants and prompted a review of the TB 117 standard, which used an open flame flammability test.
The new standard eliminates the open flame test for filling materials and focuses on smoldering sources of flammability including cigarettes, space heaters and extension cords. It also addresses upholstery cover fabrics and requires the use of barrier materials with smolder-prone materials and tests the interactions of all the materials that go into a piece of upholstered furniture.
According to Brown's office, a number of manufacturers have already stated that under the new standards, they will no longer have to use flame retardants, and will either meet the requirements through the use of more smolder-resistant cover fabrics or smolder-resistant barriers beneath the cover fabrics.
"The previous standards focused predominantly on filling materials, where fires don't actually start," said Tonya Blood, Chief of the Bureau of Electronic and Appliance Repair, Home Furnishings and Thermal Insulation. "The new standards were developed to address where the fire begins, which is the cover fabric, and to focus on the interactions of the cover fabric and filling materials."
Furniture flame retardants are associated with cancer, endocrine disruption, reduced IQ, infertility, birth defects, neurological impairments and other health problems, according to the Green Science Policy Institute, which provided scientific expertise to state agencies involved with the standard change.
"After seven years of hard work for healthy furniture and baby products, we are overjoyed with the new standard, TB117-2013," said Dr. Arlene Blum, visiting scholar in chemistry, UC Berkeley and executive director of the Institute. "Flame retardants will no longer be needed in furniture and we will all be healthier as a result."
"The evaluation of the fire safety benefits of the old California furniture flammability standard TB117 is simple - there are no benefits," said Dr. Vytenis Babrauskas, a fire scientist of Fire Science and Technology Inc. in a statement released by the Policy Institute. Babrauskas' research showed that adding flame retardants to furniture to meet the TB117 standard did not prevent ignition nor reduce the severity of a fire.
"With this excellent new regulation, we can expect that furniture fire deaths in California will continue to decrease and the health of the people of California will be protected." Babruaskas said. "The state of California is to be congratulated for refocusing its furniture regulation to where the fire safety problems are significant, that is smoking and smoldering fires."