SURYA TO INTRODUCE HIP NEW COLLECTIONS FROM BOBBY BERK HOME AT HIGH POINT MARKET

SURYA TO INTRODUCE HIP NEW COLLECTIONS FROM BOBBY BERK HOME AT HIGH POINT MARKET9.30.14

CALHOUN, Ga. — Sept. 30, 2014 — Surya is set to launch an energetic new line of rugs and coordinating pillows from trendsetting home furnishings and decor brand Bobby Berk Home at the Fall 2014 High Point Market. Epitomizing minimalist urban luxury and featuring Bobby Berk Home’s signature mix of bold colors and modern design, the spirited collections reflect a stylish and youthful spirit well matched to laid-back lifestyles.

Debut collections include:

Mod Pop – Hand tufted of wool with carved details, these hip rugs feature retro designs reminiscent of the ‘70s brought to life with bright pops of color and bold graphic patterns.

Solid Bold – Fun and a touch of whimsy rule in this collection of hand-tufted cut pile and loop wool rugs with classic minimal forms and clean lines that take the floor in both vibrant hues and grounded neutrals.

Retro – Hand-woven of wool, these dynamic flatweave rugs grab attention with their eye-catching geometric designs, lending a sense of energy to modern spaces.

“I wanted to create a line of rugs for people like me who love color, but find it hard to locate great rugs with minimal or cool patterns,” said Bobby Berk, founder and creative director of Bobby Berk Home. “My collection for Surya marries simple patterns with amazing colors that bring life to a room without overwhelming the space, all while providing affordable options that don’t sacrifice quality or style.”

The Bobby Berk brand has been named one of the top rising design brands in the country and Berk’s retail locations regularly make the list of top furniture/design stores in the cities in which they are located.

“Bobby Berk’s youthful design aesthetic and fresh mix of urban-focused styles are a perfect complement to Surya’s existing collections as we continue to expand our offerings to meet the needs of a diverse range of lifestyles and budgets,” said Satya Tiwari, president, Surya. “We are excited to work with a designer like Bobby who not only brings great design to the forefront but is truly passionate about what he does.”

Added Berk, “When I was ready to partner with a brand to design my first rug collection, Surya was really the only option in my mind. Having gotten to know the company and their team over the last few years, I've learned that they ‘just get it.’ Surya's dedication to quality and service and incredible drive are impressive to say the least and I couldn't be more excited to see this partnership grow.”

Market attendees are invited to explore the new Bobby Berk Home line at Surya’s flagship showroom, Showplace 4100, which will be open daily during market from 8 a.m. to 8 p.m.

Click here to view high res images of rugs and pillows from the collection.

About Bobby Berk Home
Bobby Berk Home is a definitive resource of affordable luxury for everything bed, bath and home. Since opening in 2006, BBH has emerged as a top source for beautiful modern furniture, accessories and décor via the discerning eye and impeccable style of founder Bobby Berk. At only 32, Berk has taken the world of modern design by storm online, and in his retail locations in New York City, Miami and Los Angeles.

The first BBH home furniture line is composed of upholstered sofas and sectionals, case goods, bedroom and dining room sets all designed and manufactured in the United States. The line is filled with fun shapes and colors and reflects Bobby’s goal of making everyone’s home a happy one. To learn more, visit www.BobbyBerkHome.com.

Carpets with a Conscience…

It is possible to create high fashion designer rugs with an ethical state of mind.
Armadillo&Co founders Jodie Fried and Sally Pottharst are two such designers with a conscience, weaving fair trade practices into their hand made rugs.
In fact, their entire brand is built on the principle of Fair Trade and every single purchase from their luxury range donates back to building facilities in the weavers’ communities.
“Our artisans are our extended family,” says Jodie. “We treat them all with the care, respect and love one would a father, a mother, a sister or a brother.
“The intricate tradition of carpet weaving has been passed down through generations, so many of our people are indeed families.
“They are all carefully selected for both their hands and their heart – that is, not just their skills but their sensitivity to our design vision – and every individual is treated like one.
“They are paid above average wages and they are integral to their local community’s livelihood.
“Most importantly, they are carrying on a lineage that deserves preservation. We believe handicraft like theirs needs to be in good hands.”


On top of this, Jodie and Sally work closely with the local school near the artisan villages under the Indian organization, Care & Fair – an initiative against illegal child labour in the carpet production industry in India, Nepal and Pakistan.
“We are ardent supporters and vocal advocates of this cause. Absolutely no child labour is in any way employed in our rug making,” says Jodie.
“At Armadillo&Co, we voluntarily collaborate with this vitally important organisation and we are consciously active when it comes to community involvement and evolvement and happily contribute financially to local education.
“Our most recent and very rewarding project was purchasing play equipment for a local school.”
Jodie says when purchasing any rug or carpet made in India, to look for the ‘KALEEN’ label which is issued by the Carpet Export Promotion Council of India. This orgnisation guarantees that child labour was not used in the manufacture. So naturally, all of the Armadillo&Co rugs made in India carry this label.
We spoke with Jodie before the design duo debut their exclusive `Designer Collection’ at Decoration + Design tomorrow in the Melbourne Convention & Exhibition Centre.


Armadillo&Co designers, Jodie Fried & Sally Pottharst
You are about to launch the new designer collection at D+D – why did you decide to venture into a custom-designer range?
We wanted to create a range of bespoke rugs especially for the trade market for interior designers and architects. We also wanted to bring in elements of colour and texture. All our colours are deep, earthy tones but still have a beautiful vibrancy. With combination of 23 colours and 7 designs, the options are endless!
Travel must also be a large part of your business for inspiration and sourcing – where have you travelled recently, why, tell us your stories and what you have sourced so far?
Sally and I travel to India regularly and are always developing new products and designs. A lot of the inspiration comes from the weavers themselves and working with them in person on the looms. Our best developments are normally happy accidents!


You draw on your love and Sally’s childhood for the Masai collection – was it quite an emotional experience designing this collection? Are you proud to support the African culture and economy? How has your contribution helped the local communities?
We have been wanting to draw on Sally’s heritage of Zimbabwe for quite sometime, but never found the right weave to render this. We have had a pile of inspiration drawn from this culture and we are thrilled to finally have the platform the bring out the Masai and Serengeti range. I have the feeling we aren’t finished yet and there might be more to come.


What gap in the market do you believe your product/range fills?
Beautiful hand crafted rugs that are quality in detail, fibres and finishing, but are also economical and durable.
What do you hope to gain by exhibiting at the show?
We would love to see our new Designer Collection range exposed to interior designers to assist in helping them find and create the perfect rug for the clients and projects.