Pardee Homes Chooses Millennial Designer Bobby Berk As Creative Director For Innovative Concept Homes To Debut At 2016 International Builders' Show

SOURCE Pardee Homes

LAS VEGAS, April 16, 2015 /PRNewswire/ -- Celebrity Millennial designer Bobby Berk has been chosen to provide interior design for the two home concept project dubbed "Responsive Homes" that will be showcased at the 2016 International Builders' Show in Las Vegas.

Pardee Homes, a member of the TRI Pointe Group, is collaborating with Hanley Wood's BUILDER magazine to develop and build the concept homes, designed to appeal to the nation's 77 million Millennials, as well as to homebuyers of all ages who want flexibility, design innovation, sustainability and smart technology in their new homes.

Who better than Bobby Berk, the nation's leading Millennial interior designer, to join the team that also includes Bassenian Lagoni Architects, Ketchum Research and Analytics, and Metrostudy.

Now 33, the founder of Bobby Berk Home already has nine years of experience in providing customers a unique approach to modern design and aesthetics by creating hip, minimalist urban luxury with mid-century modern and industrial-modern flair.

Berk describes a responsive home as a home that interacts with its owners, responding to their lifestyle and the way they want to live.

"Millennials want brands with a story, something they can relate to," Berk said. "They want a personal brand they can put a face to."  He credits Martha Stewart as the pioneer of developing a relatable brand for interior home design.

"And like most homebuyers, Millennials want a quality product at a price they can afford," Berk said. "That's what my company does, and it fits in perfectly with what the Responsive Homes will be."

According to Pardee Nevada President Klif Andrews, the concept matches Pardee's positioning in the market as a premium brand at every price point, making higher-quality amenities and finishes standard compared to what most other builders offer in the same price point.

"I think the opportunity to be a part of this project is amazing," Berk said. "I've always wanted to be a part of a home project like this where we get to work on the project from the ground up. Most of the time we get the projects after the home or condo is already built, but with this it's very exciting to be able to take this head on from design, marketing and branding."

"Not to mention that this project is clearly one that I personally can relate to, thus I'm able to really immerse myself and potential buyers in everything that is Responsive Homes," said Berk.

As Creative Director, Berk will oversee all interior design as well as outdoor amenities in homes that celebrate the spirited Southwest indoor/outdoor lifestyle. He will also consult on landscaping and looks forward to working with dramatic desert-friendly plants.

Set for a January debut, the Responsive Homes will be located in the Pardee Homes Bella Verdi neighborhood in the Inspirada master-planned community, surrounded by 85 acres of parks and trails and wide open spaces.

Having built homes for more than 40,000 families in Southern Nevada since 1952, Pardee Homesalso built "The Ultimate Family Home," a Zero Energy Home, for the 2004 International Builders Show in Las Vegas.

Pardee Homes: One of the West's largest and longest-established builders, Pardee Homesmaintains a strong presence in the nation's leading homebuilding markets. Pardee creates communities where housing works in concert with other critical elements, including parks and schools. As a result, the company is recognized as a pioneer in master planning for quality of life, as well as a national leader in environmentally responsible development. Pardee continues to create new standards of living in new neighborhoods in Southern Nevada and Southern Californiaas a member of the TRI Pointe Group (NYSE:TPH), a family of premium regional homebuilders supported by the significant resources, economies of scale and thought leadership of a national foundation. Visit www.pardeehomes.com.

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BOBBY BERK NAMED DESIGN DIRECTOR FOR RESPONSIVE HOME

The founder of Bobby Berk Home will bring first-hand knowledge of millennials to the TRI Pointe BUILDER venture, set for IBS 2016 in Las Vegas

By Lauren Hunter

Bobby Berk, founder of growing design firm Bobby Berk Home, is joining the team of innovative brands that will bring the 2016 Responsive Home to life. Berk will serve as design director for the two-home concept project, which BUILDER is developing with TRI Pointe Group's Pardee Homes and Bassenian Lagoni Architects. Berk's affinity for clean and modern design will complement the homes' flexible spaces, and help attract the millennial buyers for whom they are designed.

"I love taking design cues from midcentury to modern to industrial modern, and making homes livable as well," Berk says. "There are brands out there right now that are a literal translation of my grandmother's home, and others where the home feels like a museum and you can't kick back and enjoy it. Millennials are all about entertaining and having people over. We try to think about all of that and the way design helps makes a home livable."

Berk adds that millennials are drawn to brands with a story behind them, making Bobby Berk Home an ideal brand for the Responsive Home project. Berk came to New York City from Texas in 2003, working retail while fostering his dream of creating a new design brand. "Millennials really related to brands that have a name behind them, something they can put a face to," he says. "Martha Stewart was really the pioneer of that concept and when you were putting your home together with Martha Stewart's collections, it's like she's helping you. It all comes back to having a story. When people have friends over to their house and it comes up that their sofa was designed by a 33-year-old guy, it becomes relatable."

Midcentury modern design inspires Bobby Berk's projects and vignettes in Bobby Berk Home retail stores.

Berk's "affordable luxury" positioning is another aspect of the brand that millennials will appreciate. The first Bobby Berk Home retail store opened in 2007, followed by a market crash in 2008. "In that situation, we made the decision to make great design with products your grandchildren will fight over, and do it at an affordable price," Berk says. The concept matches Pardee Homes' positioning in the market as a premium brand at every price point, making higher-quality amenities and finishes standards compared to what builders offer in the same price point.

Berk will address all the interior design and outdoor furniture for both homes in the Responsive Home project, and will also consult on the project's landscaping. He says he look forward to bringing his brand of personalization to the concept homes.

"One of the things we try to do with product in our stores is to offer tailored choices to gives customers an element of customization without worry about making the wrong choice," Berk says. "To me, a responsive home is one that interacts with you, and it's important to a millennial that their home adapts to them, responding to your lifestyle and where you live."

Unique features of the Responsive Home will be revealed this spring, followed by a goal of breaking ground in June 2015 in the Inspirada master-planned community. The Responsive Home will debut during at the 2016 International Builders Show in Las Vegas. Visit Builder Online, or find the Responsive Home on Facebook to follow the project's progress.